Instagram hits 3B users, enhances personalization; AI-generated fake Prada ad trends
Key Takeaways
- Instagram hits 3 billion monthly users, enhancing navigation and content personalization.
- AI-generated fake Prada ad with Zac Efron trends, raising brand reputation concerns.
- 57% global consumers receptive to ads; TikTok favored by marketers for 2026.
- Appier launches Agentic AI with 8 AI agents, boosting marketing ROI 3.3 times.
- Report: Google and Meta's 75% ad market share is a national security risk.
Top Stories
Instagram hits 3 billion monthly users, enhances navigation and content personalization.
As of September 24, 2025, Instagram reached 3 billion monthly active users and is optimizing navigation to highlight messaging and Reels. New features will let users customize content recommendations, advancing personalized digital marketing.
AI-generated fake Prada ad with Zac Efron trends, raising brand reputation concerns.
On September 23, 2025, a satirical AI-generated Prada campaign featuring Zac Efron went viral on Facebook, TikTok, and X, sparking confusion and highlighting digital advertising risks for brand reputation.
57% global consumers receptive to ads; TikTok favored by marketers for 2026.
In 2025, 57% of global consumers are receptive to advertising, a 10% increase from last year, while 64% of marketers plan to increase TikTok investments in 2026 despite differing platform preferences.
Appier launches Agentic AI with 8 AI agents, boosting marketing ROI 3.3 times.
On September 24, 2025, Appier integrated Agentic AI architecture across its products, increasing marketing ROI by 3.3 times, with clients like Hitachi achieving rapid conversion improvements.
Canadian report flags Google and Meta's 75% ad market share as national security risk.
On September 24, 2025, a Canadian anti-monopoly report warned that Google and Meta's control of 75% of the $16.5B online ad market poses risks including data misuse and disinformation.
Ad Innovation Spotlight
Audi unveils 'Audi Couture' print ad blending car design with fashion at London Fashion Week.
On September 24, 2025, Audi revealed 'Audi Couture,' a print ad highlighting design parallels between automotive parts and fashion craftsmanship during London Fashion Week.
Taboola introduces AI-driven motion ads, lifting conversions by 20%.
On September 24, 2025, Taboola announced Generative AI motion ads on its Realize platform, achieving a 20% conversion lift and surpassing goals for clients like Homes.com.
Adways launches 1UP WORKS to enhance game advertising via data-driven creativity.
On September 24, 2025, Adways established 1UP WORKS, a game-focused creative team using extensive data to maximize advertising impact and lifetime value.
OpenAI explores advertising on ChatGPT to monetize 800 million weekly users.
On September 23, 2025, OpenAI hinted at introducing ads on ChatGPT, potentially creating new AI-driven ad formats to monetize its large user base.
Indian OOH advertising shifts to dynamic, culturally relevant storytelling with social buzz.
On September 24, 2025, ETBrandEquity leaders highlighted India's OOH advertising evolution toward dynamic platforms integrating local culture and social media engagement.
Astún ski resort pioneers BI platform and 3D avatar assistant to enhance marketing.
On September 24, 2025, Astún ski resort launched an EU-funded digital project with BI integration and a 3D avatar assistant to optimize marketing and customer experience.
Consumer Behavior Watch
TikTok's 'Girl Math' trend humorously justifies spending, engaging millions.
Since July 2023, TikTok's 'Girl Math' trend uses humorous financial justifications for spending, creating viral engagement and reflecting consumer behavior insights.
Casino.org's Ava model warns of long-term health risks from influencer lifestyles.
On September 24, 2025, Casino.org introduced Ava, a digital model highlighting health risks like fatigue and aging linked to influencer lifestyle pressures.
Digital Strategy Insights
WATCH40 debuts 24/7 digital media safety platform to reduce costly marketing errors.
On September 24, 2025, WATCH40 launched a platform offering real-time monitoring and anomaly detection to improve digital marketing safety and governance, addressing operational risks.
TikTok Shop enforces strict video regulations from Sept 25 to boost content quality.
Starting September 25, 2025, TikTok Shop will implement strict rules against repetitive and low-engagement videos to enhance content quality and promote creative marketing strategies.
Zoho promotes AI-powered Intelligent Content Management to transform business data use.
On September 24, 2025, Zoho Blog detailed Intelligent Content Management using AI to extract insights from unstructured data, enhancing productivity and compliance in digital marketing.
Google AI Overviews reduce SEO effectiveness; focus shifts to high-intent content.
On September 24, 2025, Dymic CEO highlighted Google's AI Overviews causing drops in website traffic, advising marketers to prioritize high-intent content amid predicted 25% search volume decline by 2026.
Google unveils AI-driven hub supporting small business digital ad success.
On September 24, 2025, Google launched a resource hub with AI tools to help small businesses grow, with 82% attributing revenue gains to digital advertising.
AI transforms demand generation; marketing urged to lead revenue for $1T+ impact.
On September 24, 2025, Forbes contributor Cameron Partridge argued marketing must lead revenue generation as AI reshapes demand, addressing a $1 trillion loss from sales-marketing misalignment.
Marketing Trends Today
Garnier Brazil launches #FalaNaCaraDeGarnier campaign with 5,000 free samples.
On September 23, 2025, Garnier Brazil launched the #FalaNaCaraDeGarnier campaign, engaging over 1,000 creators and distributing 5,000 samples to promote new gel moisturizers.
AI and human collaboration to redefine customer experience by 2026.
Published September 24, 2025, Ozonetel's Chaitanya Chokkareddy emphasized AI-human integration and customer-centric design as keys to scalable CX transformation by 2026.
Nesquik's Lamine Yamal campaign leverages viral marketing after Ballón de Oro loss.
On September 23, 2025, Nesquik launched a campaign in Barcelona featuring Lamine Yamal, focusing on viral appeal and sales rather than sports accolades.
Bloomberg Forum spotlights AI evolution and consumer insights with Sam's Club and OpenAI.
On September 24, 2025, Bloomberg Philanthropies Global Forum featured discussions on AI's rapid growth and consumer behavior with Sam's Club CEO and OpenAI's Lane Dilg.
Neil Patel to share 2025 marketing and AI insights at SXSW Sydney in October.
On October 14, 2025, Neil Patel will present data-driven marketing trends and AI's role at SXSW Sydney, offering strategic insights for marketers.
Actor Cauã Reymond launches ReYou cosmetics brand targeting men with R$35M investment.
On September 24, 2025, Cauã Reymond introduced ReYou, a male-focused cosmetics brand investing R$35 million through 2027 to meet growing male self-care demand.