Meta Launches Ad-Free Subscriptions in UK; AI's Growing Role in Consumer Decisions Meta offers ad-free Facebook, Instagram subscriptions in UK: £2.99 web, £3.99 mobile. AI will drive 46% of consumer decisions by 2030; brands must adapt marketing. Video commerce in Southeast Asia quadrupled in two years, driven by authentic creators. AI search elevates Reddit's importance; brands need authentic, peer-based advice strategies. Nexxen launches programmatic native Smart TV advertising, enabling targeted messaging during viewing decisions. Total 1132 words · 5 mins read20 More Stories22 hours ago25
AI Agents to Replace Websites; Meta Explores Google's Gemini AI for Ad Targeting AI agents may replace websites; market could reach $50B by 2030. Meta explores using Google's Gemini AI to enhance ad targeting capabilities. Sendenkaigi launched 'KIKAKU AI,' an AI service for marketing and creative planning. CTV HomeScreen ads achieve 48% attention, 16% higher than YouTube pre-roll. Pinterest enhances Search Ads and Local Inventory Ads for advertisers. Total 933 words · 4 mins read19 More StoriesThu, 11:08 PM41
Instagram hits 3B users, enhances personalization; AI-generated fake Prada ad trends Instagram hits 3 billion monthly users, enhancing navigation and content personalization. AI-generated fake Prada ad with Zac Efron trends, raising brand reputation concerns. 57% global consumers receptive to ads; TikTok favored by marketers for 2026. Appier launches Agentic AI with 8 AI agents, boosting marketing ROI 3.3 times. Report: Google and Meta's 75% ad market share is a national security risk. Total 934 words · 4 mins read20 More StoriesWed, 11:09 PM34
AI-Driven Orchestration Boosts Engagement; Rallio Launches AI Social Media Platform AI-driven orchestration boosts engagement tenfold and cuts BFSI firms' costs by 40%. Rallio launches AI social media platform with automated post generation and local SEO boosting. Lofty Inc. launches Lofty AI Marketer, an AI-powered digital marketing assistant for real estate. Sellinger AI launches autonomous AI for LinkedIn outreach; users report 15 meetings booked in 2 weeks. Jackie Cullen emphasizes authenticity for unshakeable customer loyalty; consumers crave genuine connections. Total 1017 words · 5 mins read20 More StoriesTue, 11:08 PM28
AI Market Research Tools See Increased Use; Brands Embrace Generative AI for Personalized Campaigns 89% of researchers use AI tools; 83% plan increased investment in 2025. Brands like Edelman and PepsiCo integrate generative AI for localized, personalized campaigns. Netflix and AB InBev partner for global marketing; AB InBev sponsors Netflix content. Mastering short-form video requires authenticity, clear objectives, and measurable business outcomes. Credibility, built on solving user queries, is key for marketing in sensitive B2C sectors. Total 945 words · 4 mins read20 More StoriesMon, 11:08 PM25
ANICAV Launches 'RED GOLD FROM EUROPE' Campaign in Bahrain to Promote European Canned Tomatoes On September 21, 2025, ANICAV launched the 'RED GOLD FROM EUROPE' campaign in Bahrain to promote European canned tomatoes. The campaign, co-funded by the EU, focuses on quality, sustainability, and nutritional value, targeting a market where EU preserved tomato imports reached 1.95 million EUR in 2025. Sun, 11:08 PM1
SVEDKA Revives Robot Campaign; India's Festive Spending Rises with Online Shopping Indian urban consumers are increasing festive spending online, focusing on electronics, fashion, and sustainable products. SVEDKA Vodka's Robot campaign encourages less phone use in bars by offering to pay tabs. ADWEEK launched Ad Critic, a franchise for marketing experts to review and rate advertising campaigns. Recent campaigns highlight humor, heritage, minimalism, and AI in advertising strategies. Total 242 words · 1 min readRead DetailsSat, 11:07 PM4
Flipkart Launches AI Campaign for 'Big Billion Days'; Rokt & Cinemark Expand Partnership with AI Flipkart uses AI WhatsApp bot for personalized 'Big Billion Days' product recommendations. Rokt and Cinemark expand partnership, deploying Rokt's AI on Cinemark's e-commerce payment page. CMOs redesign marketing teams with AI, pods, and guilds for adaptability and speed. Waitrose appoints Dentsu Creative as content agency to boost UK digital presence. MarketingProfs' framework aligns brand and performance marketing for B2B marketers. Total 974 words · 4 mins read17 More StoriesSep 19, 11:08 PM22
Google Demand Gen Drops: Conversion Lift Testing & Omni-Channel Bidding; Smart Bidding Exploration: Conversion Lift Google Demand Gen's AI boosts YouTube conversions 26%; Smart Bidding lifts conversions 19%. Brands shift to UGC marketing; market to hit $32.6B by 2030. GrowthLoop launches Compound Marketing Engine for Commerce Media Networks using first-party data. 84% of Indian marketers expect 5x digital content demand by 2027. Claritas' Clair AI certified for Amazon Ads, optimizes ROAS. Total 965 words · 4 mins read20 More StoriesSep 18, 11:08 PM29
Marketing ROI Soars with Generative AI; AI Browsers Challenge Search Dominance SAS report: 93% of CMOs report measurable ROI from generative AI adoption. Perplexity launched Comet AI browser; OpenAI developing one, challenging Google's search dominance. AdTech, MarTech converge due to rising costs and AI adoption, says ETBrandEquity. Amazon launched AI ad creation tool for advertisers on Amazon and partner platforms. Pinterest's AI Taste Graph boosts product relevance; 90% find products relevant. Total 878 words · 4 mins read19 More StoriesSep 17, 11:08 PM26