AI Agents to Replace Websites; Meta Explores Google's Gemini AI for Ad Targeting
Key Takeaways
- AI agents may replace websites; market could reach $50B by 2030.
- Meta explores using Google's Gemini AI to enhance ad targeting capabilities.
- Sendenkaigi launched 'KIKAKU AI,' an AI service for marketing and creative planning.
- CTV HomeScreen ads achieve 48% attention, 16% higher than YouTube pre-roll.
- Pinterest enhances Search Ads and Local Inventory Ads for advertisers.
Top Stories
AI agents supplant websites; $50B market forecast by 2030.
On September 25, 2025, Duane Forrester's analysis indicated AI agents are rapidly replacing websites. Market forecasts predict a $50 billion market by 2030, with web click-through rates dropping 40-50% after AI summaries.
Meta explores Google's Gemini AI for ad targeting improvements.
In September 2025, Meta discussed with Google Cloud the use of Google’s Gemini AI models to improve Meta’s ad targeting. This reflects Meta’s recent struggles with its own AI development.
AI service 'KIKAKU AI' supports marketing, creative planning.
On September 24, 2025, Sendenkaigi launched a beta version of 'KIKAKU AI,' an AI service that supports advertising, marketing, and creative planning. The AI is based on approximately 30,000 articles from four magazines published by the company.
CTV HomeScreen ads grab 48% attention, 16% more than YouTube.
On September 25, 2025, Teads and MediaMento presented a study showing that ads on CTV HomeScreens achieve 48% attention. This is 16% more than YouTube pre-roll ads.
Pinterest enhances Search Ads, Local Inventory Ads for advertisers.
At its 'Pinterest Presents' event on September 25, 2025, Pinterest announced ad updates. These updates include more prominent placement for Search Ads and expanded Local Inventory Ads.
Ad Innovation Spotlight
LG's AI campaign: 700K songs, 1.5M listens, 2.4B views.
On September 25, 2025, LG Electronics reported its Radio Optimism AI campaign generated over 700,000 personalized songs and 2.4 billion views worldwide. The campaign reinforced LG's brand message of love and gratitude.
Google Pixel promotes AI with Gemini, challenges smartphone sameness.
On September 25, 2025, Google released an AI-focused ad for the Pixel 10 featuring Gemini and launched its 'Vanilla' campaign. The 'Vanilla' campaign challenges smartphone sameness across broadcast, social, and digital platforms in multiple countries.
Perion, Albertsons target 100M shoppers with AI-driven ads.
On September 25, 2025, Perion and Albertsons Media Collective partnered to target over 100 million Albertsons shoppers. This partnership uses display and DOOH ads across 2,200 U.S. stores with AI-driven measurement.
Snap offers 25% discount for Sponsored Snaps ad placement.
On September 24, 2025, Snap announced incentives to boost the adoption of its Sponsored Snaps ad placement. Advertisers can receive a 25% discount (up to $75,000) with minimum spending requirements.
Cobalt launches 'Realizer' AI for lead management automation.
On September 25, 2025, Cobalt released 'Realizer,' an AI solution for lead management. 'Realizer' automates tasks like business card organization and message writing.
Consumer Behavior Watch
DCDX: Top 50 'Magnetic Brands' led by Disney in 2025.
On September 24, 2025, DCDX released its report on the Top 50 'Magnetic Brands' of 2025, ranking brands based on organic popularity and UGC consistency. Disney topped the list.
Digital Strategy Insights
Seven AI applications to boost eCommerce revenue outlined.
On September 25, 2025, Annette Nyembe outlined seven AI applications for eCommerce to boost revenue. The AI in eCommerce market grew from $6.63 billion in 2023 to $7.57 billion in 2024.
AI revolutionizes SEO; traditional search volume to drop 25%.
On September 25, 2025, Ludovic Levé examined AI's impact on SEO strategies, noting AI is revolutionizing online search. Gartner forecasts a 25% drop in traditional search volume by 2026.
Strategies for sustainable e-commerce growth in South Africa shared.
On September 25, 2025, Andrew Bourne shared five strategies for sustainable e-commerce growth for small and medium businesses in South Africa. These strategies include finding a niche and leveraging AI for decision-making.
Paid traffic evolves to version 2.0; strategic value emphasized.
On September 25, 2025, experts discussed the evolution of paid traffic to version 2.0, focusing on strategic value. Metrics like CAC and LTV gain prominence over simple clicks.
14 cost-free methods to increase website conversion rates outlined.
On September 24, 2025, Peter Lowe outlined 14 quick and cost-free methods to increase website conversion rates. Strategies include adding pop-ups and clarifying the value proposition.
Industry Events
CXUnifiers 2025 event to focus on customer experience unification.
CXUnifiers 2025, an event focused on unifying customer experience teams, will take place in Nashville, Tennessee, from September 29 to October 1, 2025. The event will address topics like human-AI collaboration.
Marketing Trends Today
Unicharm opens TikTok Shop to reach younger consumers.
On September 25, 2025, Unicharm opened a TikTok Shop to acquire new customers, especially younger consumers. They aim to establish a new sales channel by demonstrating how to use sanitary products via live streams.
Guide: Create 'Charlie and Lola' TikTok stickers using AI.
On September 24, 2025, Milenio published a guide to create 'Charlie and Lola' style stickers on TikTok using AI. The guide explains the necessary prompt and editing with CapCut or Photoroom.
Maxwell House rebrands as 'Maxwell Apartment' for young renters.
On September 25, 2025, Maxwell House announced a campaign rebranding as Maxwell Apartment to target young renters. They are offering a year's supply of rebranded coffee on Amazon for under $40 starting September 29.
Matsui Securities, Kao leverage eSports for marketing.
On September 25, 2025, Matsui Securities and Kao announced eSports marketing initiatives at Tokyo Game Show. Matsui Securities sponsors FENNEL to attract young investors, while Kao promotes 'Megurhythm' for gamers' fatigue relief.
Lazada integrates with Tmall for Double 11, expands market access.
On September 25, 2025, Lazada announced its system integration with Tmall before Double 11. This provides Tmall brands with access to five Southeast Asian markets.
Retail media networks, OMO are future retail drivers.
On September 24, 2025, Hsieh Liang-Cheng emphasized that retail media networks (RMN) and online-merge-offline (OMO) are core drivers for the future of retail. Mastering first-party data is key.
Privacy Matters
Truecaller CEO clarifies data privacy, relies on subscriptions, ads.
On September 26, 2025, Truecaller CEO Rishit Jhunjhunwala clarified that the app does not make users' contact lists public. He emphasized that Truecaller's business model relies on subscriptions and ads, not data misuse.