AI Market Research Tools See Increased Use; Brands Embrace Generative AI for Personalized Campaigns
Key Takeaways
- 89% of researchers use AI tools; 83% plan increased investment in 2025.
- Brands like Edelman and PepsiCo integrate generative AI for localized, personalized campaigns.
- Netflix and AB InBev partner for global marketing; AB InBev sponsors Netflix content.
- Mastering short-form video requires authenticity, clear objectives, and measurable business outcomes.
- Credibility, built on solving user queries, is key for marketing in sensitive B2C sectors.
Top Stories
AI market research tools see increased use, 83% plan investment.
On September 22, 2025, the article discusses the top 7 AI market research tools. 89% of researchers are using AI-powered tools, and 83% plan to increase investment in 2025.
Brands embrace generative AI for localized, personalized campaigns.
On September 22, 2025, brands and agencies are using generative AI for localized and personalized campaigns. Companies like Edelman and PepsiCo are integrating AI, recognizing the need for upskilling creative professionals.
Netflix, AB InBev partner for global marketing, content sponsorship.
On September 22, 2025, Netflix and AB InBev announced a global marketing partnership. AB InBev's brands will sponsor Netflix content, and Netflix IP will feature in AB InBev's activations.
Mastering short-form video: authenticity, clear objectives, outcomes.
On September 22, 2025, DigiPlus Fest '25 discussed mastering short-form video advertising. The discussion focused on brand authenticity, clear objectives, and measurable business outcomes.
Credibility is key for marketing in sensitive B2C sectors.
On September 22, 2025, ETBrandEquity discussed the marketing challenge of building credibility in sensitive B2C sectors like healthcare. Credibility, built on solving user queries, is paramount for growth.
Ad Innovation Spotlight
Amazon DSP, Spotify invest in programmatic audio advertising.
Big Tech companies are investing in programmatic audio, recognizing its growth potential. Innovative media buyers leveraging AI and early CTV adopters are expected to lead the adoption.
AdMove launches AI platform to automate e-commerce ad campaigns.
AdMove officially launched on September 22, 2025, offering an AI-powered platform to automate social media ad campaigns for e-commerce brands. The service generates creatives and optimizes performance.
Google Ads launches Seasonality Adjustments for Smart Bidding.
On September 22, 2025, Google Ads launched a beta feature allowing app marketers to apply Seasonality Adjustments to Smart Bidding. This enables proactive boosting of bids during predictable conversion spikes.
Adweek webinar: CTV strategies for turning viewers into customers.
On October 14, 2025, Adweek will host a webinar titled "CTV Unlocked: Turning Viewers into Customers," sponsored by Samsung Ads. The webinar will provide strategies to improve CTV and cross-screen campaign performance.
PopUpEasy launches as customizable on-site popup management tool.
On September 22, 2025, PopUpEasy was launched as a popup management tool. It allows users to design popups tailored to specific audiences and capture leads.
Campaign Watch
HSBC launches first global corporate banking campaign in 20 markets.
On 2025-09-22 HSBC launched its first global corporate banking campaign, rolling out in 20 markets. The campaign emphasizes a simplicity‑first message.
Duolingo launches sumo tournament with gaming icons, mascots.
On September 22, 2025, Duolingo launched a playful sumo tournament event featuring gaming icons and cultural mascots. Ponta was crowned the winner.
Mattel launches Hot Wheels F1 partnership campaign globally.
On September 22, 2025, Mattel launched a global campaign to showcase Hot Wheels' partnership with Formula 1. The campaign targets adult collectors through advertisements and live activations.
Consumer Behavior Watch
Indian festive shoppers blend mobile, CTV, and offline touchpoints.
On September 22, 2025, Affle 3i Ltd's report revealed that Indian festive shoppers are blending mobile, CTV, and offline touchpoints. 47% of respondents have a higher purchase intent this season.
Digital Strategy Insights
Retail media success depends on scale, transparency, and measurement.
On September 22, 2025, an EMARKETER article noted that retail media's long-term success depends on mastering fundamentals like scale and transparency. Speakers emphasized integrated strategies and balancing on-site and off-site media.
Clarity needed in media: AI transparency, long-term brand growth.
On September 22, 2025, Teodora Tepavicharova emphasized the need for clarity in the media industry. She highlighted the urgency of AI transparency and balancing short-term performance with long-term brand growth.
Advertising industry urged to adopt responsible AI guidelines proactively.
On September 22, 2025, Kevin Alvero of Integral Ad Science argues that the advertising industry must proactively adopt responsible AI guidelines. He advocates for human oversight and bias mitigation.
Agencies must prioritize client value, offer actionable advice.
On September 22, 2025, Alex Dixon discusses the disconnect between agencies and clients. He emphasizes that clients seek outcomes, speed, and value, urging agencies to be relentlessly useful.
Advertisers warned against over-reliance on AI; focus on creativity.
On September 22, 2025, Ian Whittaker warns advertisers against over-reliance on AI. He argues that AI may be overhyped and could lead to artificial-seeming content.
Marketing Trends Today
ThredUp rebrands with AI-powered tools, targets 25-35 year olds.
On September 22, 2025, ThredUp launched a rebrand featuring a new logo, redesigned website, and AI-powered shopping tools. The rebrand targets a younger demographic of women aged 25 to 35.
Wired's talent-focused marketing drives 31% subscription surge.
Wired is launching an out-of-home marketing campaign and turning journalists into influencers. This strategy has led to a 31% month-over-month subscription surge.
Current Account Switch Service targets Gen Z with music campaign.
On September 22, 2025, the Current Account Switch Service launched the ‘Call the Shots’ ad campaign targeting 18-24-year-olds. The campaign features music videos created by Gen Z artists.
Advertising history 'rhymes': brand purpose, tech, diversity efforts.
On September 22, 2025, Campaign interviewed agency executives to identify moments in advertising history that "rhyme" rather than repeat. Executives shared insights on brand purpose, economic influences, and technological impacts.
Snapchat's freshers week OOH campaign designed by Gen Z students.
In 2025, Snapchat is celebrating freshers week with an outdoor advertising campaign. The out-of-home ads were designed by four Gen Z university students.
Outvertising Live to debut LGBTQ+ inclusivity Ad Index study.
On 22 September 2025, Campaign reported that Pete Markey will speak at Outvertising Live. The event will debut Outvertising’s Ad Index study, the UK’s first standard metric for LGBTQ+ inclusivity.