Flipkart Launches AI Campaign for 'Big Billion Days'; Rokt & Cinemark Expand Partnership with AI
Key Takeaways
- Flipkart uses AI WhatsApp bot for personalized 'Big Billion Days' product recommendations.
- Rokt and Cinemark expand partnership, deploying Rokt's AI on Cinemark's e-commerce payment page.
- CMOs redesign marketing teams with AI, pods, and guilds for adaptability and speed.
- Waitrose appoints Dentsu Creative as content agency to boost UK digital presence.
- MarketingProfs' framework aligns brand and performance marketing for B2B marketers.
Top Stories
Flipkart launches AI-powered campaign for 'Big Billion Days' sale.
Flipkart launched the 'Bachelor Upgrade Yojana' campaign on September 19, 2025, for its 'Big Billion Days' sale, targeting bachelors in India. The campaign, created by 22feet Tribal Worldwide, uses an AI-powered WhatsApp bot to provide personalized product recommendations with direct purchase links.
Rokt and Cinemark expand partnership using AI for e-commerce.
Rokt and Cinemark announced an expansion of their partnership on September 19, 2025, deploying Rokt's AI technology on Cinemark's e-commerce payment page. This aims to enhance customer engagement and drive value.
CMOs redesigning marketing teams with AI, pods, and guilds.
CMSWire published an article on September 19, 2025, detailing how CMOs are redesigning marketing teams to integrate AI, pods, and guilds. Marketing leaders are adopting flexible, cross-functional structures to improve adaptability and speed.
Waitrose appoints Dentsu Creative as content agency.
Waitrose announced the appointment of Dentsu Creative as its content agency on September 19, 2025, and also named a search agency. This move aims to boost its content marketing and digital presence in the UK.
MarketingProfs' framework for B2B marketers.
MarketingProfs published a framework for B2B marketers on September 18, 2025, showing how to align brand and performance marketing. The framework stresses the need to balance short-term results with long-term brand growth.
Ad Innovation Spotlight
Microsoft Ads launches Supplemental Feeds for merchants.
Microsoft Ads globally launched Supplemental Feeds on September 19, 2025, allowing merchants to update product details without re-uploading entire catalogs. This feature aims to improve efficiency and data accuracy for retailers.
The Drum launches search for World’s Best Out-of-Home Ads.
The Drum announced the launch of a search for the World’s Best Ever Out-of-Home Ads on September 19, 2025, inviting the marketing community to nominate impactful outdoor advertisements. The final list of 50 ads will be revealed in the last week of October.
ITVX introduces dynamic pause ads.
ITVX introduced a new advertising format called 'dynamic pause ads' on September 19, 2025, with British Airways being the first brand to trial the product on the platform.
Consumer Behavior Watch
Hanes launches 'Never Uncomfortable' campaign.
Hanes launched its 'Never Uncomfortable' campaign on September 19, 2025, featuring NFL star Aidan Hutchinson. The campaign, created by Special US, expands Hanes' concept of comfort to include emotional well-being.
Digital Strategy Insights
MarTech releases playbook on preventing technical SEO errors.
MarTech released a playbook on September 19, 2025, advising enterprise sites across 25 countries and 15 languages on preventing technical SEO errors. The playbook suggests market-specific monitoring, segmentation, and coordinated workflows to protect visibility and revenue.
Adalysis study reveals insights on search campaign strategies.
Adalysis released a study on September 19, 2025, of 16,825 search campaigns, showing that broad match can drive higher revenue per conversion despite higher CPAs. The study also provides insights into ecommerce and lead generation bidding strategies.
Sprout Social publishes guide on Snapchat marketing for brands.
Sprout Social published a guide on September 19, 2025, on how brands can use Snapchat to connect with Gen Z and younger millennials. The guide highlights Snapchat's reach among 13-24 year olds and core AR tools.
Semrush publishes guide on SEO strategies for publishers.
Semrush published a guide on September 19, 2025, detailing SEO strategies for publishers to maximize content visibility amidst the rise of AI tools. The article offers solutions including creating high-quality, original content and optimizing for Google News.
Guide on using LinkedIn analytics for B2B marketers.
A guide published on September 18, 2025, details how B2B marketers can leverage LinkedIn analytics to track metrics and optimize their strategy. The guide covers key metrics for brand awareness, lead generation, and engagement.
Adrienne Shaver shares PPC and SEO mistakes.
Adrienne Shaver shared her early career mistakes in PPC and SEO on PPC Live: The Podcast on September 19, 2025. She emphasized the importance of accountability and human oversight in advertising.
Marketing Trends Today
OnePlus CMO Celina Shi shares advertising insights.
Celina Shi, CMO of OnePlus, shared insights on advertising on September 19, 2025, emphasizing the balance between creativity and project management. She also highlighted the importance of understanding human behavior and the need for campaigns to resonate with people.
Article explains the role of Key Opinion Leaders (KOLs).
An article published on September 19, 2025, explains that Key Opinion Leaders (KOLs) are trusted authorities whose influence stems from expertise. The article details the differences between KOLs and influencers and outlines the benefits of collaborating with KOLs.
Forbes publishes guide on User-Generated Content (UGC) platforms.
Forbes published a guide on September 19, 2025, detailing nine User-Generated Content (UGC) platforms and job boards for creators. The article notes the industry's significant investment of over $7.6 billion in UGC for 2025.
The Drum launches Rebel 50 list to honor marketers.
The Drum, in partnership with WeTransfer Advertising, is launching its Rebel 50 list to honor the most rebellious marketers. The list will be revealed on September 24 at The Drum Live in London.
Gareth Davies on advertising agencies' shared responsibility.
Gareth Davies, CEO of Leagas Delaney, published an opinion piece on September 19, 2025, arguing that advertising agencies must embrace shared responsibility. He highlights industry shifts and urges agencies to be selective about clients.
Nokia's Andy Burrell on B2B marketing trends.
Nokia’s Andy Burrell, a veteran telecom marketer, urged B2B brands to embrace risk by prioritizing brand building on September 18, 2025. He also warned about AI's limitations and advocated for physical events.
Claudi Potter on human creativity vs. AI in marketing.
Claudi Potter stated on September 19, 2025, that human creativity must be protected from over-reliance on AI and aggressive cost-cutting. She believes AI is valuable for media optimization but not for creative generation.