Marketing Dive published digital marketing statistics for H1 2025, with the global social media ad market expected to grow 12% this year. 59% of marketers plan to partner with more influencers, and 71% plan to invest at least $10 million into AI over the next three years.

On July 8, 2025, emarketer.com reported that brands must integrate into creator-led spaces to reach Gen Z, with 52% of Gen Z consumers feeling a stronger connection to creators than to traditional celebrities. Brands should build native integrations with creators and collaborate with them.

A report published on July 11, 2025, forecasts worldwide social network users, with a 2.9% increase in 2025 equating to more than 115 million new users. More than 4 billion people are using social networks, with Facebook remaining in the lead in most countries and regions.

Kartel.ai, a Beverly Hills-based startup, emerges from stealth with $2 million in early funding to streamline creative media production using AI and human talent. The platform offers a full-stack service for brands and agencies to get high-quality video content quickly through an AI-enhanced workflow.

The article analyzes the global consumer confidence crisis, arguing that exceptional customer service (83% influence on purchases) can rebuild trust. It emphasizes proactive service strategies, AI integration, and human-centric approaches to drive growth.

Samsung Ads introduced Mobile Conversion on Samsung TV Plus to target mobile gamers, using first-party data and AI to identify potential app installers. The tool has shown a 150% higher ROAS by day seven, with plans to expand to other verticals, leveraging Samsung TV Plus's nearly 700 channels and extensive reach.

On July 10, 2025, Jasper launched AI-powered marketing agents designed to automate core marketing functions, starting at $49 per user monthly. These agentic systems operate within Jasper Canvas, streamlining planning, collaboration, content creation, and execution.

On July 11, 2025, Dentsu launched Robmix, a new business embedding itself in Roblox’s culture and users, with the goal of “discovering and developing the next generation of creators” on Roblox. Roblox houses 27.6 million unique visitors in the US, and 100 million daily active users worldwide.

Adthena introduces Search Performance Score (SPS) to evaluate Google Ads performance based on market conditions, providing a comprehensive view across market exposure, campaign efficiency, and brand coverage.

Fetch, a shopping rewards platform, aims to help brands be the 'center of joy' by providing a 360°-view of consumer data and measurable results for campaigns. Fetch scans 11 million receipts daily, offering expansive visibility into consumer spending.

EMARKETER's report on Social Search Usage and Trends 2025 reveals that roughly two-thirds of US consumers use social search throughout the consumer journey, with Gen Z leading the usage and AI features becoming more integrated into social search platforms.

This article emphasizes the critical role of up-to-date content in customer experience, using a car rental experience to illustrate how outdated information erodes customer trust. It highlights the importance of content architects and ongoing knowledge management to ensure content accuracy and relevance.

A March-April 2025 study reveals that AI Overviews are impacting search, SEO, and brand trust, with 80% of final answers still coming from classic organic results. Younger users are more receptive to AI answers, and branding is crucial for building trust in AI Overviews, which is changing the role of SEO.

Marketers are leveraging AI to personalize outreach and customer engagement, with AI tools streamlining pre-event planning, content strategy, and post-event content production. AWS is also using generative AI to revolutionize its marketing strategy, enabling personalized customer engagement.

B2B marketers are increasingly using AI to transform their go-to-market (GTM) strategies, with Demandbase publishing insights on how AI is impacting B2B workflows. AI is mainly used for tasks like copywriting and research, with experts emphasizing the importance of high-quality inputs and personalization.

The blog post discusses the effectiveness of bulk email marketing in 2025, emphasizing the importance of clean lists, verified leads, and proper tools for successful campaigns. It recommends tools like ZeroBounce, SendGrid, and MailerLite for bulk email needs.

In 2025, brands are losing the media game due to old-school media buying approaches that involve separate buys for connected TV (CTV), digital audio, display, and digital out-of-home (DOOH). Modern media buying tools offer unified data and real-time optimization across various channels.

On July 11, 2025, Jodie Cook shared 5 ChatGPT prompts designed to help individuals create viral content within their specific niche. The prompts focus on crafting shareable messages and evoking emotions to increase audience engagement.

Search Engine Land's guide explains remarketing as a strategy to re-engage users who interacted with a brand but didn't convert, using SMS, push notifications, email, and platform-specific ads. Remarketing uses owned channels and first-party data, while retargeting uses paid channels and third-party data.

Dr. Ankoor Dasguupta's July 10, 2025 article discusses the failures of omnichannel strategies, identifying data gaps, trust gaps, and culture gaps as key issues. The article emphasizes the need for unified customer data platforms and consistent experiences across channels.

On July 11, 2025, Ant Duffin published an article outlining three digital commerce growth models for CMOs, designed to help them balance short-term results with long-term transformation. The digital commerce market reached $9.98 billion in software revenue in 2023.

12 LinkedIn experts share strategies to win coaching clients, focusing on posting less but deeper content, mirroring client language, and showcasing client wins. Consistency and targeted content are key to turning views into leads and revenue.

Unilever is focusing on social and influencer-led strategies with Tresemmé's 'Give Gloss' campaign, which achieved a 42% lift in positive brand sentiment and a 60% boost in Instagram engagement.

WARC's 'The Future of Programmatic 2025' report highlights key trends, including the growth of programmatic out-of-home advertising, with a forecast of $17.6 billion in global digital out-of-home (DOOH) spend. The report also examines the stagnation of spending on open web programmatic advertising, with 48% of marketers planning to use cookie-free segmentation tactics by the end of 2025.

Sprite launched the global campaign “Hurts Real Good,” targeting Gen Z's love for spicy foods, developed by WPP Open X and supported by VML, Ogilvy PR, EssenceMediacom, and Subvrsive. The campaign includes partnerships with McDonald’s, Buldak Fried Noodles, and Takis, and features an interactive TikTok game.

Nike launched the 'Scary Good' marketing campaign, featuring nine short films blending humor and horror, starring soccer stars. Created by Wieden + Kennedy London, the campaign aims to bring fun and boldness back to soccer in anticipation of the 2026 FIFA World Cup.

Paramount+ launched an immersive 'Dexter: The Experience' event in London from July 10-13 to promote 'Dexter: Resurrection,' which premiered on July 11. The marketing campaign, which began in April, included immersive real-life and social elements across multiple cities, gaining 2.2 million new followers.

Advertisers spent cautiously on Amazon Prime Day's first two days, with media spend dropping sharply compared to last year, but engagement surged, with a 10% drop in Sponsored Products cost per click (CPC) and 23% drop in ADSP CPMs. Click-through rates (CTRs) jumped 89%, and generative AI use spiked, with 4,100% YoY growth in GAI traffic to U.S. retail sites.

The marketing landscape is changing rapidly due to AI and shifting buyer behaviors, making traditional marketing playbooks obsolete. Zach Vidor, CEO of Octave, discusses the challenges and opportunities in modern go-to-market strategies with Marc Sirkin.

Despite economic instability, marketers are still utilizing TikTok Shop, which saw 120% year-over-year sales growth in June, though its US commerce traffic share dipped. TikTok Shop is running “Deals for You Days,” offering 50% discounts from July 7-19.

Marketing Week and Kantar have teamed up to share important lessons businesses have learned about achieving and sustaining growth over the last 20 years, as the Kantar BrandZ Most Valuable Global Brands ranking turns 20 this year.

Adweek discussed why brands like MSC Cruises, EA Sports, SharkNinja, and Expensify sponsored the fictional APX GP racing team in the movie F1 The Movie, which generated at least $40 million in brand sponsorships. The brands' strategies included trackside branding and in-game integrations.

On July 11, 2025, Cheil appointed Cedric Devitt as its first Chief Creative Officer (CCO) for North America, who will oversee creative work for Samsung in the U.S. and Canada. The agency aims to redefine itself as a full-service partner through integrated campaigns and innovative partnerships, embracing emerging technologies like AI.

HubSpot will host INBOUND 2025 in San Francisco from September 3-5, focusing on advancements in marketing, sales, and customer experience. The conference will provide insights into marketing strategies at the Moscone Center.