SVEDKA Revives Robot Campaign; India's Festive Spending Rises with Online Shopping
Key Takeaways
- Indian urban consumers are increasing festive spending online, focusing on electronics, fashion, and sustainable products.
- SVEDKA Vodka's Robot campaign encourages less phone use in bars by offering to pay tabs.
- ADWEEK launched Ad Critic, a franchise for marketing experts to review and rate advertising campaigns.
- Recent campaigns highlight humor, heritage, minimalism, and AI in advertising strategies.
Top Stories
India's 2025 festive spending rises with online shopping and sustainability focus
On September 20, 2025, a report revealed Indian urban consumers plan increased festive spending on electronics, fashion, and home decor, favoring online shopping and sustainable choices. Rural out-of-home advertising is also expected to grow by 15-20%, reflecting evolving consumer behavior trends.
SVEDKA revives Robot campaign to curb phone use and boost real interactions
On September 20, 2025, SVEDKA Vodka relaunched the SVEDKA Robot campaign encouraging bar patrons to minimize phone use for 30 minutes by offering to pay tabs. This innovative marketing addresses technology overload, a key consumer behavior insight from a 2025 survey.
ADWEEK introduces Ad Critic to evaluate and rate advertising campaigns
On September 19, 2025, ADWEEK launched Ad Critic, a new franchise where marketing experts review and rate ads on the Olive Scale, enhancing transparency and critique in advertising strategies.
Recent campaigns highlight humor, heritage, minimalism, and AI in advertising
On September 20, 2025, multiple campaigns were reported, including Allstate's humorous ads, McDonald's football apparel, Pepsi's tailgating focus, Heal's £1 million design challenge, Dunkin's minimalist coffee ads, Anthropic's AI positioning, and Barbour's heritage celebration.