Google reverses ad tech data policy; Cashback extensions enhance small business marketing; Google Ads launches Brand Report feature
Total 169 words · 1 min read
- Google reverses ad tech data policy: Google has approved the use of IP addresses by advertisers, significantly impacting how marketers can target and track their advertising efforts. This change is crucial for adapting to new marketing strategies in the digital landscape.
- Cashback browser extensions boost small business marketing: Cashback browser extensions provide a low-risk, high-reward strategy for small online retailers, enhancing customer confidence and conversion rates. With 77% of consumers interested in cashback rewards, these tools are essential for competing with larger brands.
- Google Ads introduces Brand Report feature: Google Ads has rolled out a new Brand Report feature that offers advertisers enhanced insights into brand campaign performance, including deduplicated reach and frequency metrics across multiple campaigns. This tool aims to improve campaign effectiveness.
- Google tightens ad policies for search compliance: Google has implemented stricter ad policies to align with search spam rules, putting advertisers at risk of ad disapprovals if their sites violate these policies. This emphasizes the importance of compliance for successful pay-per-click advertising.
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