Key marketing trends for 2025 highlighted; AI revolutionizes affiliate marketing; TurboTax returns to Super Bowl with new campaign
Total 158 words · 1 min read
- Key marketing trends for 2025: Appetite Creative outlines significant marketing trends for 2025, including hyper-personalisation through AI, interactive content, sustainability, and community-driven marketing. Businesses are encouraged to invest in technology and storytelling to adapt to these changes and thrive in the new era.
- AI transforming affiliate marketing: The integration of AI in affiliate marketing is revolutionizing the industry by automating commission tracking and optimizing campaigns through user behavior analysis. This trend emphasizes the critical role of AI in enhancing marketing strategies and operational efficiency.
- Shifts in customer experience focus for 2025: Organizations are predicted to prioritize purposeful engagements that enhance awareness, trust, and revenue in the upcoming year, reflecting a significant shift in customer experience strategies.
- TurboTax's Super Bowl campaign and ad tech changes: TurboTax is returning to the Super Bowl with a new campaign, while Google has reversed a key policy regarding the use of IP addresses by advertisers, indicating notable shifts in advertising strategies and regulations.
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