Salesforce Launches Agentforce Marketing; Amazon and Walmart Integrate AI for Retail
Key Takeaways
- Salesforce launched Agentforce Marketing, an AI platform for real-time, conversational marketing at Dreamforce 2025.
- Amazon and Walmart integrated AI for retail with smart glasses, logistics, and ChatGPT-based shopping.
- AI Writing and Text Generation Tool market projected to reach $148.59B by 2031: QY Research.
- Taboola and Paramount launched 'Performance Multiplier,' an AI-powered CTV advertising solution for SMBs.
- VisualGPT launched AI Clothes Changer, allowing virtual try-ons to boost customer confidence in e-commerce.
Top Stories
Salesforce unveils Agentforce Marketing, an AI platform.
At Dreamforce 2025, Salesforce launched Agentforce Marketing, an AI-powered platform designed for real-time, conversational marketing. The platform, built on unified data and intelligence, aims to enhance customer interactions with features like two-way email and adaptive websites.
Amazon and Walmart integrate AI for retail.
On October 22, 2025, Amazon announced AI-powered smart glasses and enhanced logistics tools, while Walmart partnered with OpenAI for ChatGPT-based shopping. These initiatives reflect a trend toward AI-driven, personalized retail experiences.
AI Writing and Text Generation Tool market to reach $148.59B by 2031.
QY Research Inc. released a report on October 23, 2025, projecting the global AI Writing and Text Generation Tool market to reach US$ 148.59 billion by 2031, with a CAGR of 35.0% from 2025. The market's growth is driven by advancements in AI and NLP.
Taboola and Paramount launch AI-powered CTV advertising.
Taboola and Paramount Advertising partnered to launch 'Performance Multiplier,' a CTV advertising solution for SMBs, powered by Taboola’s Realize AI. The tool aims to help SMBs measure CTV advertising impact, with general availability expected by early 2026.
VisualGPT launches AI Clothes Changer for e-commerce.
VisualGPT announced its AI Clothes Changer on October 23, 2025, designed to address e-commerce fashion challenges. The tool allows users to virtually try on outfits, aiming to boost customer confidence and reduce returns.
AI Marketing Tools
MarTech Conference: AI for performance monitoring.
The MarTech Conference will host a free online session on November 4, 2025, exploring how AI enables marketers to monitor campaigns and automate adjustments. The session will focus on using AI to improve ROI.
Averi AI launches AI-assisted marketing program.
On October 23, 2025, Averi AI launched 'Double My Organic Traffic,' an AI-assisted program to increase organic traffic. The program guides users through various SEO and content optimization phases.
AI Perception
Study: Mixed journalist views on AI in PR.
A MarketingProfs study from October 22, 2025, revealed mixed sentiment among journalists regarding AI use by PR professionals. The study showed 44% of journalists have a negative view of AI use.
Digital Marketing Insights
Report: Digital tools in physician marketing.
A report from October 23, 2025, examines physician marketing, highlighting the use of digital tools for drug education. The report projects B2B digital ad spending to reach $2.11 billion in 2025 and $2.54 billion by 2027.
Future AI Trends
Researchers introduce Multi-Agent Cognitive Decision Framework.
Researchers introduced the Multi-Agent Cognitive Decision Framework (MACDF) for e-commerce search on October 23, 2025. The framework aims to improve recommendation accuracy and user satisfaction.
CIESS: Reinforcement learning for recommender systems.
On October 23, 2025, researchers released Continuous Input Embedding Size Search (CIESS), a reinforcement learning-based method for recommender systems. CIESS addresses memory inefficiency and has shown state-of-the-art performance.
Lead Generation Tactics
LinkedIn system for coaches to generate leads.
Jodie Cook detailed a 5-element LinkedIn system for coaches on October 24, 2025, to generate leads. The system includes optimizing profiles, creating consistent content, and using features like polls and newsletters.