GenAI boosts retail growth; B2B marketers focus on content relevance and AI

Marketing AI News
Total 163 words · 1 min read

Key Takeaways

  • GenAI could unlock $390B in annual value for retailers, boosting margins by 1.9%.
  • 95% of North American B2B marketers use AI tools, mainly for content generation.
  • Raksha Jain predicts AI-driven personalization will be a key UI/UX differentiator in 2026.

Top Stories

GenAI boosts retail growth, driving customer engagement.

Forbes reported on October 24, 2025, that GenAI is transforming customer engagement and driving growth for retail organizations. GenAI could unlock up to $390 billion in annual economic value for retailers, boosting margins by approximately 1.9%.

B2B marketers focus on content relevance and AI.

On October 24, 2025, a report indicated that North American B2B marketers are prioritizing content relevance and strategy to boost ROI, with 65% citing content relevance as a key factor. While 95% use AI tools, most focus on content generation rather than personalization.

Conversion-driven UI/UX with AI personalization.

On October 25, 2025, Raksha Jain outlined the future of conversion-driven UI/UX for 2026, emphasizing trust and emotional connection. Future trends include AI-driven personalization and accessibility as key differentiators.

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