On October 20, 2025, Adobe launched Adobe AI Foundry, a service for creating custom generative AI models for businesses, trained on company branding and intellectual property. The service, based on Adobe Firefly models, offers customized solutions with pricing based on tasks, not users, aiming to enhance creative professionals' capabilities.

An article published on October 20, 2025, details how AI-powered optimization using neural networks improves ad campaign effectiveness, with applications like predictive bidding and dynamic creative optimization. Studies show up to a 41% improvement in recommendation accuracy and doubled conversions, positioning deep learning as essential for competitive advantage in digital advertising.

On October 20, 2025, Walmart enhanced its Scintilla Digital Landscapes platform by adding 15 new metrics focused on traffic, conversion, and search. This update provides suppliers with deeper insights into customer journeys, enabling better ad spend allocation and campaign optimization.

On October 20, 2025, AdsGency, a San Francisco-based startup, announced it raised $12 million in seed funding to develop an agentic AI operating system for automating ad campaigns across platforms. The company aims to disrupt the traditional ad agency industry with its AI-driven platform.

Google Ads has begun rolling out its new "Text guidelines" feature, a campaign-level feature using AI to help advertisers create brand-safe, high-performing text assets. The feature allows advertisers to refine messages and control AI-generated output when text customization is enabled.

On October 20, 2025, Heineken USA launched a campaign that rejects AI companionship, promoting real-life socializing instead. This initiative emphasizes Heineken's stance that 'The best way to make a friend is over a beer.'

WinningAds, reviewed in 2026, is an AI-powered Facebook ad creation platform that helps businesses engineer winning ad campaigns through audience research and machine learning. It offers features like AI-powered audience research and smart ad copy generation, with users reporting significant performance improvements.

On October 19, 2025, the combination of Gemini and Gmail was announced to improve productivity in the workplace. Gemini, a Google AI, optimizes email management in Gmail, which has over 1.5 billion users, with AI use estimated to increase work productivity by 40%.

On October 19, 2025, a paper was submitted to arXiv proposing a new framework to improve search-based recommendations by better understanding user context through a context-aware reasoning-enhanced generative search framework. The framework unifies user and item contexts and introduces a debiased variant of GRPO to improve ranking performance.

On October 19, 2025, researchers released version 4 of a paper introducing a structured neural network method to estimate treatment effects under recommender interference. The approach, validated on Weixin's short-video platform, recovered ground truth treatment effects, while standard estimators showed significant bias.

On October 20, 2025, a paper was submitted to arXiv analyzing how online political microtargeting benefits democracy by optimizing campaign messages but also threatens it through potential deception and privacy violations. The paper also explores policy options for regulation.

The AI-enabled e-commerce solutions market is projected to grow from $5.81 billion in 2024 to $11.26 billion by 2029, driven by the increasing need for fraud detection and prevention. North America led the market in 2024, with advancements in AI technologies fueling this expansion.

The marketing automation market is projected to grow from $6.79 billion in 2024 to $10.33 billion by 2029, driven by big data and data analytics. Key trends include AI, machine learning, and customer retention, with leading companies developing advanced platforms.

On October 20, 2025, EMARKETER published a report detailing how accelerating AI adoption is shifting consumer habits, trust, and privacy expectations. Key findings include Gen Alpha's rapid AI adoption surpassing boomers by 2027 and that lack of human connection and privacy are major barriers for AI non-users.

On October 20, 2025, Keith Ferrazzi published an article providing CIOs with a guide to choosing the right AI tech stack, emphasizing the importance of understanding AI layers and asking vendors key questions. The guide covers Statistical Analysis, Traditional Machine Learning, LLMs & Agents, and Purpose-built AI systems.