OpenAI Enables Direct Purchases in ChatGPT; LiveRamp-Meta Deal Connects Retail Data to Ads
Key Takeaways
- OpenAI launched direct product purchases in ChatGPT, reshaping AI commerce and retail marketing.
- LiveRamp-Meta deal connects retail data to Facebook/Instagram ads, targeting $62B market.
- Accenture: 77% of shoppers plan to use generative AI for holiday shopping.
- 'Quiet martech' strategy gains traction to streamline AI marketing tool integration.
- Experian: 93% of agencies use AI for creative planning amid data privacy shifts.
Top Stories
OpenAI launches direct product purchases in ChatGPT, reshaping AI-driven retail marketing.
On October 21, 2025, OpenAI enabled direct product purchases within ChatGPT, initiating AI commerce. Retailers must prioritize data integrity and integration to meet AI agents' real-time demands and remain competitive.
LiveRamp-Meta deal connects retail data to Facebook/Instagram ads, targeting $62B market.
On October 23, 2025, LiveRamp and Meta partnered to enable retail marketers to measure Meta ad-driven sales via LiveRamp Clean Room, enhancing targeted advertising while protecting privacy.
Accenture finds 77% plan to use generative AI for holiday shopping amid price-driven spending.
On October 22, 2025, Accenture reported 77% of shoppers plan to use generative AI this holiday despite price-driven spending, urging retailers to simplify journeys and enhance AI-powered experiences.
'Quiet martech' strategy gains traction to streamline AI marketing tool integration.
As of October 2025, marketing teams increasingly use 'quiet martech,' focusing on fewer integrated tools and discreet AI use to enhance campaign focus and stakeholder satisfaction.
Experian finds 93% of agencies use AI for creative planning amid data privacy shifts.
On October 21, 2025, Experian research revealed agencies increasingly use AI, curation, and third-party data to adapt media buying amid privacy regulation changes.
AI Marketing Tools
Omada.ai debuts affordable AI marketing team boosting SMB social media by 10%.
On October 21, 2025, Omada.ai launched the first AI Marketing Team for SMBs in Seattle, automating marketing tasks and increasing social following by 10%, advancing AI-driven marketing adoption.
WPP Open Pro enables brands to self-publish AI-powered marketing campaigns.
On October 23, 2025, WPP launched Open Pro, an AI marketing platform allowing brands, especially smaller ones, to create and publish campaigns independently, reflecting AI's growing role in marketing autonomy.
CoreWeave AI Object Storage offers high-performance, low-cost data solution for AI workloads.
On October 22, 2025, CoreWeave introduced AI Object Storage with LOTA technology, providing instant global access, local-like performance, and over 75% cost reduction, addressing AI marketing data infrastructure needs.
Nutshell CRM integrates AI meeting summaries for Zoom, Google Meet, and Teams.
On October 21, 2025, Nutshell released native AI-powered integrations for Zoom, Google Meet, and Microsoft Teams, automating meeting logging and summaries to boost sales team efficiency.
AI tools improve virtual meeting preparation, assistance, and follow-up for marketers.
On October 22, 2025, Forbes highlighted AI's ability to aid virtual meetings by clarifying goals, generating summaries, and providing audience insights.
AI Success Stories
Webinar to demonstrate AI Agents eliminating localization delays in global marketing.
On October 30, 2025, Marketing AI Institute and Smartcat will host a webinar on AI Agents enabling simultaneous global marketing content launches, streamlining localization.
E-commerce AI
Study reveals low e-commerce sales from ChatGPT traffic; Instant Checkout could improve conversions.
On October 23, 2025, research showed ChatGPT-driven e-commerce traffic converts worse than traditional channels, with OpenAI's Instant Checkout expected to enhance conversion rates.
New method enhances fake user profiles to stealthily attack recommender systems.
On October 22, 2025, a study introduced side-feature-aware fake profiles improving attack stealth and effectiveness against recommender systems.
Comprehensive survey analyzes embedding methods and LLM impact on recommender systems.
On October 22, 2025, a 47-page arXiv survey reviewed matrix, sequential, graph embeddings, and emerging LLM applications in recommender systems.
Autobidding Arena protocol benchmarks classical and RL autobidding algorithms for e-commerce.
On October 22, 2025, researchers proposed the Autobidding Arena, a standardized protocol evaluating autobidding algorithms' performance and cost for e-commerce marketing.
Future AI Trends
Ad Age highlights AI marketing innovations and calls for brand strategy control.
On October 23, 2025, Ad Age covered AI marketing trends including OpenAI’s AI browser and Netflix’s AI ads, urging brands to reclaim strategy control amid AI-driven marketing shifts.
Supermetrics CEO highlights AI data challenges and CDP market evolution in marketing.
On October 22, 2025, Supermetrics CEO Anssi Rusi discussed marketing teams' data overwhelm and AI's potential to improve insights, emphasizing the evolving Customer Data Platform market.
AI automation creates five essential new marketing jobs, says Ad Age.
On October 22, 2025, Ad Age detailed five new marketing roles emerging from AI automation, transforming fringe tasks into core responsibilities.
New benchmark evaluates Large Language Models' effectiveness in online opinion mining.
On October 22, 2025, researchers released the Online Opinion Mining Benchmark to assess LLMs' capabilities in extracting opinions from diverse online content.
Strategic AI Campaigns
AI shifts consumer choice by actively training purchasing habits via personalized marketing.
On October 22, 2025, AI was shown to influence consumer decisions through predictive pricing, personalized feeds, and emotion-tracking ads, fundamentally altering shopping behavior and marketing strategies.
Brandi AI Agency Partnership boosts AI visibility and Generative Engine Optimization for agencies.
On October 23, 2025, Brandi AI launched a global partnership program aiding agencies in AI visibility and GEO services, improving client retention and revenue amid generative AI disruption.
Expert advocates sequenced AI adoption roadmap to fix marketing data and scale use cases.
On October 23, 2025, Brian Riback emphasized that marketing teams must prioritize data foundations and governance in a structured AI adoption roadmap to achieve effective personalization and predictive modeling.
MarTech Conference to explore AI's role in dynamic marketing personalization and orchestration.
On November 4, 2025, the MarTech Conference will feature experts discussing AI's ability to create orchestrated, personalized marketing experiences across channels.
AI SEO myths debunked; effective search rankings require human strategy and quality content.
On October 23, 2025, Analytics Insight clarified that AI alone cannot guarantee SEO success, emphasizing the need for human oversight and continuous optimization.
Vibe marketing leverages emotional resonance and AI to build authentic brand relationships.
Published on October 22, 2025, the guide describes vibe marketing as creating emotional brand connections, often supported by AI platforms like Salesforce.