At INBOUND 2025 on September 3, 2025, HubSpot announced over 200 product updates, including the Data Hub, Smart CRM enhancements, Breeze Agents, and Breeze Studio & Marketplace, all designed to drive growth with hybrid human-AI teams. These new products allow GTM teams to build, customize, and deploy AI teammates.

On September 4, 2025, HubSpot showcased its AI-driven marketing strategy at its 2025 Analyst Day in San Francisco, with analysts from Truist and Stifel expressing confidence in HubSpot's long-term growth and emphasizing the new Data Hub and AI-optimized marketing playbook.

On September 3, 2025, Google released Gemini 2.5 Flash Image, also known as Nano Banana, an AI image editor that understands and manipulates visual content using natural language processing. This tool, integrated into the Gemini platform, allows users to create and modify images from text instructions, competing with companies like OpenAI, Adobe, and Midjourney.

Meta has introduced a 'Restricted Words' feature within its Advantage+ campaign setup, allowing advertisers to exclude specific terms from their AI-generated ad copy on Instagram and Facebook. This move aims to give advertisers more control over their brand image as Meta increases its AI advertising efforts.

Meta is exploring partnerships with Google and OpenAI to enhance AI features in its applications, potentially using Google’s Gemini model and OpenAI’s models. Meta is also enabling advertisers to control their AI-generated ads on Instagram and Facebook by allowing them to restrict specific terms.

Multiple articles discuss the shift from traditional search to AI-driven discovery, emphasizing the need for brands to adapt their strategies to remain visible and relevant. Consumers are increasingly using AI tools, with Gen Z abandoning traditional search engines, requiring marketers to focus on generative engine optimization (GEO) and cultural relevance.

Birdeye launched Search AI, a platform for multi-location brands to manage Generative Engine Optimization (GEO), powered by BirdAI. AI-generated discovery is up 527% in 2025 compared to 2024.

Email marketing is becoming a cornerstone of digital marketing strategy, offering a direct communication channel and allowing brands to build long-term relationships, independent of the fluctuations in the digital ecosystem. AI is enhancing email marketing through personalization, automation, and improved segmentation, further increasing its effectiveness.

Wix integrated Generative Artificial Intelligence (GenAI) into its email editor, introducing the Wix Email Assistant, which helps with layout, visuals, messaging, and design. HubSpot's platform also features AI email creation, allowing users to generate marketing emails.

An article emphasizes the importance of collaboration between SEO and paid media teams in the era of AI search, highlighting how AI Overviews are impacting organic traffic and paid campaigns. Collaboration is presented as a competitive edge in the AI-dominated landscape.

Apple, Google, and Yahoo are using AI to generate inbox experiences, replacing brand-crafted subject lines and preview text, which risks eroding trust and customer relationships. Marketers are losing control over prime real estate for brand personality, as AI overrides preview text and subject lines.

Gartner has published new research on the challenges of AI adoption in marketing, highlighting five common obstacles that can limit productivity gains despite significant investment in change and transformation initiatives.

Supersonik, a startup, launched an autonomous, multilingual AI agent that joins live video calls to showcase real software in action and adapts demos in real time. The company raised $5 million in seed funding led by Andreessen Horowitz to help B2B SaaS companies sell faster with AI-powered product demos.

Gracenote launched the Gracenote Model Context Protocol (MCP) Server, enabling TV platforms to deliver AI-powered user experiences using Large Language Models (LLMs) and Gracenote entertainment data. The Video MCP Server connects to LLMs, validating, correcting, and enriching responses to entertainment queries in real-time.

An article explains how to use Breeze Assistant, a virtual assistant from HubSpot designed to help users achieve their business, marketing, and customer service goals. Breeze Assistant can assist in prospecting, preparing meetings, generating content, and performing other tasks within HubSpot.

Martech.org published an article detailing the latest AI-powered martech news and releases, including updates from Amplitude, Anokis, CallRail, MNTN, Colle AI, CoSchedule, and ElementalTV. The digital afterlife industry is expected to quadruple in size to nearly $80 billion over the next decade.

An article highlights how AI agents can benefit small and medium-sized businesses (SMBs), debunking myths and emphasizing AI agents' ability to handle repetitive tasks and work across departments. The article also mentions that 75% of SMBs are investing in AI.

An article discusses how small businesses can leverage AI in their digital marketing strategies, highlighting that 78% of businesses are using AI for at least one business function. The article provides insights into real-time optimization, personalization, automation, and AI-powered content creation.

Cory Treffiletti suggests the ad industry should shift its focus from the hype around AI to address underlying issues like inefficiency. He believes the industry should concentrate on these core issues rather than solely on AI's capabilities.

MarketingProfs published an article about five marketing trends reshaping the industry, including AI integration, small communities, authentic influencers, Sales-Marketing alignment, and first-party data. The article emphasizes AI use, first-party data, and authentic voices in marketing.

Tony Gonzalez argues that agencies are essential strategic navigators in an AI-driven world, providing culturally relevant storytelling, creative nuance, and audience understanding. AI handles repetitive tasks, freeing humans for strategy and creative insight.

An article explores the evolution of audio from ringtones to AI-driven sonic advertising, highlighting the resurgence of audio due to Google Zero, Voice AI, TikTok, and podcasts. The piece questions whether digital audio ads and AI voice will become a valued voice or unwanted noise.

MarTech Conference will explore AI and data activation on Sept. 17, 2025, with discussions on building a martech stack for data activation and AI. A recent analysis found that 66% of marketing leaders cited data integration as their top martech challenge.

On September 4, 2025, the NFL launched an AI-driven campaign, "You Better Believe It," in partnership with 72andSunny Los Angeles, to celebrate the start of the new season and fandom. The campaign uses live-action, CGI, and generative AI tools.

Code and Theory created a pro-bono campaign for Scores Network using generative AI, including an animated film and other assets. The campaign, built in four weeks, showcases how teamwork, creativity, and community build confidence.

Snapchat partnered with eye square and PMG on a study about Gen AI video ads and AR Lenses, which drive higher audience engagement and brand favorability. The study shows that consumers value transparency in AI content and are more accepting when AI use is disclosed.