AI-Driven Retail: In-Store Data Optimizes Layouts; Volkswagen Enhances Customer Experience with Unified CRM
Total 74 words · 1 min read
- On October 17, 2025, Tamara Bebb reported that in-store data is transforming retail by using behavioral insights to optimize store layouts and personalize shopping experiences. This allows physical stores to capture and utilize data previously limited to e-commerce, enhancing customer engagement and sales.
- Volkswagen Group is optimizing customer experiences by unifying CRM data with Salesforce, leading to a 30% acceleration in service case resolutions. The company focuses on personalized customer experiences to strengthen customer loyalty.
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