Squid Game 3 Breaks Netflix Records; Lee Si-young's IVF Pregnancy Sparks Debate
Key Takeaways
- 'Squid Game 3' hit 1.063B views on Netflix, topping charts in 93 countries.
- Lee Si-young's IVF pregnancy with ex-husband's embryo sparks legal, ethical debate.
- HYBE cooperates with authorities regarding fraud allegations against Chairman Bang Si-hyuk.
- Super Junior celebrates 20th anniversary with 12th album and world tour announcement.
- XngHan (ex-Seunghan of RIIZE) to debut solo with 'Waste No Time' on July 31.
Top Stories
'Squid Game 3' breaks Netflix records with 1.063B views, sparks AI fan content.
Between June 30 and July 8, 2025, 'Squid Game 3' topped Netflix charts with 1.063 billion views and led in 93 countries. Fans created AI-generated alternative endings reflecting strong engagement with the series' finale and characters.
Actress Lee Si-young pregnant via IVF using ex-husband's embryo amid legal debate.
On July 8, 2025, Lee Si-young announced her second pregnancy via IVF with embryos created before her March 2025 divorce. The implantation without ex-husband's consent sparked legal and ethical discussions in Korean entertainment.
HYBE cooperates with authorities amid fraud allegations against Chairman Bang Si-hyuk.
On July 9, 2025, HYBE announced cooperation with authorities investigating Chairman Bang Si-hyuk for alleged fraudulent stock trading related to a 2020 profit-sharing deal.
Super Junior celebrates 20 years with new album and upcoming world tour.
On July 8, 2025, Super Junior released their 12th album 'Super Junior 25' marking their 20th anniversary and announced preparations for their tenth world tour and 200th concert.
XngHan (ex-Seunghan of RIIZE) to debut solo with 'Waste No Time' on July 31.
XngHan announced his solo debut under XngHan & Xoul with the single 'Waste No Time' releasing July 31, 2025, with teasers shared on July 9.
Award Season
Melon Music Awards 2025 set for December 20 with revised TOP10 criteria.
Kakao Entertainment announced MMA 2025 will be held on December 20 at Seoul Gocheok Sky Dome with new TOP10 award criteria emphasizing music source and voting.
4th Blue Dragon Series Awards set for July 18 with Jun Hyun Moo and YoonA hosting.
The Blue Dragon Series Awards will be held on July 18, 2025, at Incheon Paradise City, hosted by Jun Hyun Moo and YoonA, featuring 15 award categories and live global streaming.
Celeb Scoop
JG Star Entertainment denies allegations against Moon Won, confirms amicable divorce.
On July 8-9, 2025, JG Star Entertainment refuted cheating and bullying rumors about Moon Won, fiancé of singer Shinji, confirming their amicable divorce and 2026 marriage plans.
Singer Lee Jin-ah announces birth of first child on July 8, 2025.
On July 8, 2025, Lee Jin-ah shared the birth of her first child via Instagram, expressing gratitude and joy with husband Shin Sung-jin.
J-Hope reunites with military comrades; all BTS members complete service.
On July 8, 2025, J-Hope attended a reunion event with former military comrades in Wonju; all BTS members have now completed their military service.
Drama Alert
Disney+'s 'Law and the City' legal drama stars Lee Jong-suk, Moon Ga-young.
'Law and the City,' a Seoul-based legal drama starring Lee Jong-suk and Moon Ga-young, premiered on Disney+ with a 5.12% Nielsen rating as part of its K-drama expansion.
Netflix debuts 'Better Late Than Single' dating show featuring celebrity mentors.
On July 8, 2025, Netflix premiered 'Better Late Than Single,' a dating show about singles guided by celebrity mentors, releasing weekly episodes through July 29.
Fan Talk
Moonbyul's TikTok video fuels fan speculation about relationship with Solar.
MAMAMOO's Moonbyul posted a TikTok video featuring Solar, sparking fan speculation about a possible romantic relationship amid the group's LGBTQ+ ally reputation.
Industry Insights
Korean film and drama industry faces challenges, new releases, and viewer backlash.
July 2025 sees Korean films using fan engagement to combat box office decline; new dramas like 'Shopping' and films such as 'The Devil Moved In' and 'My Daughter Is a Zombie' prepare releases; 'Good Boy' faces criticism for violent content.
Kakao Entertainment to shut down Radish Fiction platform by end of 2025.
Kakao Entertainment announced the closure of Radish Fiction by end of 2025 after operational challenges and a $325 million impairment charge.
K-Pop Buzz
BLACKPINK to release 'Jump' on July 11 amid ongoing DEADLINE world tour.
BLACKPINK announced their single 'Jump' releasing July 11, 2025, with a teaser on July 8, continuing their DEADLINE world tour across major global cities.
Gwangju City to host K-pop Nationwide Sparkling Tour on July 10 to boost tourism.
On July 10, 2025, Gwangju will host the Nationwide Sparkling Tour featuring a K-pop idol group, including pop-up stores and donations to revitalize local tourism.
aespa's 'Dirty Work' misses Billboard Hot 100 debut, sparking fan backlash.
On July 8, 2025, aespa's single 'Dirty Work' failed to enter the Billboard Hot 100, causing fan criticism of SM Entertainment's promotion and debates on chart manipulation.
K-pop charts, viral covers, and artist health updates in July 2025.
In early July 2025, ALLDAY PROJECT topped Soompi's K-Pop chart; NMIXX's Lily's cover of 'Golden' went viral; FIFTY FIFTY's Keena resumes activities starting July 13.
Movie Magic
Actor Shin Hyun-jun named chairman of 2nd Samcheok Sea & Love Film Festival.
On July 9, 2025, Shin Hyun-jun was appointed chairman of the Samcheok Sea & Love Film Festival scheduled for August 30-31 to promote local culture and tourism.
Social Scene
Alleged sexual harassment of Kwon Eunbi at university festival sparks debate.
A July 7, 2025, deleted social media post alleged Kwon Eunbi was sexually harassed during a Daejeon university festival, prompting public concern and criticism of her agency Woollim Entertainment.
Korea Press Ethics Commission warns 25 outlets over unethical Kim Soo Hyun coverage.
On July 7, 2025, the Korea Press Ethics Commission cautioned 25 media outlets for unethical use of Kim Soo Hyun's name linked to a petition, emphasizing lack of evidence and reputational harm.