China Resumes Japanese Seafood Imports; UK Unveils 10-Year Diet Plan
Key Takeaways
- China resumed Japanese seafood imports from 37 prefectures on June 29, 2025.
- UK plans fines for supermarkets in England failing to meet healthy eating targets.
- 2025 dietary guidelines promote flexitarian approach, emphasizing plant-based foods and limiting red meat.
- APAC consumers enjoy new fruit and vegetable experiences, driven by health and nutrition.
- Sports nutrition targets broader consumers with 'active nutrition' and immune/brain health ingredients.
Top Stories
China resumes Japanese seafood imports after Fukushima ban.
China partially resumed imports of Japanese seafood on June 29, 2025, ending a ban imposed in August 2023 due to concerns over the Fukushima wastewater release. Restrictions remain on seafood from 10 prefectures, while imports resumed for 37 prefectures, aiming to ease tensions.
UK's 10-year plan to reduce diet-related diseases.
The UK government is implementing a 10-year strategy to reduce diet-related diseases, with potential fines for supermarkets in England that fail to meet new healthy eating targets. This plan, announced by the Department of Health and Social Care (DHSC), aims to tackle obesity through mandatory health targets.
2025 Dietary guidelines promote flexitarian approach.
In 2025, dietary guidelines are promoting a flexitarian approach, emphasizing plant-based foods while allowing for occasional meat consumption. The guidelines recommend limiting red and processed meat, and encouraging legumes, whole grains, fruits, and vegetables daily.
APAC producers transform fruits and vegetables.
On June 30, 2025, producers across Asia Pacific are transforming fruits and vegetables into new food and beverage experiences, with 67% of consumers enjoying new flavors. The trend is driven by consumer preferences for health and nutrition, with 45% prioritizing plant-based options.
Sports nutrition market targets broader consumers.
The sports nutrition market is evolving to target consumers beyond elite athletes, focusing on 'active nutrition' and incorporating ingredients that support immune systems, brain health, skin, and bones. Protein remains a priority, with consumers seeking easy-to-digest, complete proteins.
Industry Insights
Simplot focuses on unique products and wellness in APAC.
Simplot is focusing on unique product formats, global sourcing, and the wellness trend to drive growth in APAC, including value-for-money products like Sidewinder fries. The company is also investing in avocado-based products, with three factories dedicated to this range.
Webinar on protein market opportunities.
The Grocer is hosting a webinar on July 30, 2025, to explore opportunities in the protein market, with experts discussing consumer demands and the role of protein in healthy eating. The webinar will also cover plant-based options and the dynamics between brands and own label products.
New on the Menu
Sara Lee launches Cyrus O’Leary’s Mini Cheesecakes.
On June 29, 2025, Sara Lee Frozen Bakery launched Cyrus O’Leary’s Mini Cheesecakes in grocery in-store bakeries nationwide. The mini cheesecakes come in Original, Salted Caramel Truffle, and Strawberry-Topped flavors, catering to the 89% of consumers who indulge in small treats weekly.
Trending Flavors
Tillamook launches new cheese flavors nationwide.
Tillamook County Creamery Association has launched four new cheese flavors, including Spicy Colby Jack Slices and Smoked Medium Cheddar Slices, now available nationwide. These new products expand the variety of cheese options available to consumers.