Sprite Overtakes Pepsi; Bunge Invests in Soy Protein Production
Key Takeaways
- Sprite surpasses Pepsi to become the No. 3 U.S. soda by volume in 2025.
- Bunge invests €484m in Indiana soy protein facility, opening in Autumn 2025.
- Parasite causes €58.7m annual losses to the fishing industry.
- Novo Nordisk: Obesity care soars (up to 137%), diabetes growth slower.
- Colian and Gubor Schokoladen announce a merger across Germany, Poland and Ireland.
Top Stories
Sprite surpasses Pepsi as No. 3 U.S. soda.
On 2025-05-07, Coca-Cola's Sprite became the No. 3 carbonated soft drink in the U.S. by volume, surpassing Pepsi, following the relaunch of its 'Obey Your Thirst' campaign and partnerships with athletes and influencers.
Bunge invests €484m in Indiana soy protein facility.
Published on 2025-05-07, Bunge is investing €484m ($550m) in a new soy protein facility in Morristown, Indiana, expected to open in Autumn 2025. The facility will process 4.5m extra bushels of soybean to produce soy protein concentrate and textured soy protein concentrate, creating around 70 jobs, driven by the increasing demand for plant-based proteins.
Parasite causes €58.7m annual losses to fishing industry.
Reported on 2025-05-07, a deadly parasite, myxozoa, is causing significant financial losses to the fishing industry, estimated at over €58.7m annually. Researchers are investigating the parasite in the Amazon Basin, where over half of the examined fish are infected, and are working to develop a vaccine.
Novo Nordisk: Obesity care soars, diabetes growth slower.
On 2025-05-07, Novo Nordisk reported that obesity care products grew by 40% (CER) in the US, and by 137% in non-US regions during the first three months of 2025, with Wegovy sales increasing by 39% in the US and 392% outside the US. This contrasts with a growth of diabetes-treating GLP-1s by 10% in the US, and 13% in the rest of the world.
Colian and Gubor Schokoladen announce merger.
On 2025-05-07, Colian and Gubor Schokoladen announced a merger to operate 12 sites across Germany, Poland and Ireland, aiming to create synergies in production, logistics, purchasing, and innovation, with a combined output of over 85,000 tonnes of confectionery and 140 million litres of beverages annually.
Industry Insights
MOA Foodtech launches AI platform Albatros for NPD.
On 2025-05-07, MOA Foodtech launched Albatros, an AI-driven microbiology platform designed to accelerate new product development (NPD) in food and feed manufacturing by predicting optimal microbial strains and fermentation processes, potentially cutting NPD time from six months to two weeks.
Keurig offers 25% K-Cup discount via subscription.
On 2025-05-07, Keurig Dr Pepper announced a limited-time discounted subscription model for K-Cup pods, offering consumers a 25% discount on K-Cup pods shipped to their homes through the end of 2025, aiming to boost sales amid a volatile environment for the coffee category. Keurig is using its auto-subscription model to emphasize value and convenience for consumers facing higher grocery prices, as 77% of consumers seek food products that offer better value.
Hain Celestial CEO Wendy Davidson departs; portfolio review.
Published on 2025-05-07, Hain Celestial is searching for a new CEO after Wendy Davidson left the company after just over two years in the top role, with Alison Lewis serving as interim president and CEO, and the company announced a “comprehensive review” of its portfolio. Hain’s stock price fell by 93% under Davidson’s tenure, trading below $1.50, its lowest on record, facing mounting competition and economic headwinds.
Westrock Coffee shares greener supply chain strategy.
On 2025-05-05, Westrock Coffee shared its strategy for a greener supply chain, highlighting its 2024 sustainability report, which details the company's efforts to incorporate regenerative agriculture and greener manufacturing practices.
Novo Nordisk Q1 sales up 19%; operating profit up 22%.
Novo Nordisk reported on 2025-05-07 that in Q1 2025, sales increased by 19% in Danish Kroner and 18% at constant exchange rates (CER), with operating profit increasing by 22% in Danish Kroner and 20% at CER. Europe and Canada saw a sales growth of 13% CER, compared to the US’s 17% and APAC’s 25%.
WK Kellogg lowers 2025 forecasts, cites weaker trends.
WK Kellogg pointed to “weaker than expected consumption trends” when announcing its first-quarter financial results on 2025-05-06 and lowered forecasts for the full year of 2025 due to a decline in first-quarter sales and concerns about the impact of US tariffs. The cereal maker expects its organic net sales to decline by 2-3%, compared to its previous projection of a 1% decrease, and announced the closure of its plant in Omaha, Nebraska and scaled back production at its Memphis facility in Tennessee in August 2025.
Supply Chain & Pricing
Arabic coffee prices rise; Starbucks, Keurig sales dip.
As of 2025-05-07, Arabic coffee prices have increased to $4 per pound due to supply concerns from Brazil. Trading Economics reported that Starbucks and Keurig Dr Pepper experienced lower Q1 coffee sales due to decreased consumer demand from high prices.
CPG startups face challenges from tariffs, supply disruptions.
Published on 2025-05-07, CPG startups are facing challenges due to tariffs and supply chain disruptions caused by the Trump administration’s trade war, and are exploring solutions like flavor and color replacements.
HKFoods reports beef shortages, strike impacts, sales up.
On May 7, 2025, HKFoods, a Finnish meat business, reported its first-quarter 2025 results, noting continued beef shortages in Finland due to reduced cattle numbers, with the minced beef shortage becoming a public issue during April 2025. Sales increased by 2.2% to €233.7m, but consumer demand declined, and worker strikes in April affected production at three sites, causing disruptions and additional costs.
BellRing Brands anticipates minor tariff impact in 2026.
BellRing Brands reported on May 7, 2025, that they anticipate a minor impact from tariffs, mainly on dairy protein ingredients from Europe and New Zealand, starting in 2026. Sales are expected to be supported by promotions in Q4 2024 but offset by retailer trade inventory level reductions in Q3 2024, with low-single-digit net sales growth anticipated in Q3, driven by Premier Protein.
Eat Well
Eggs remain versatile; retail trips up 4%.
On 2025-05-07, Circana's webinar highlighted the continued popularity of eggs, with 94% of households purchasing them and retail trips including eggs growing by 4% for the year ending April 20, 2025. Consumers spend an average of $102 on trips with eggs, compared to $47 without.
Insect protein improves dogs’ skin, antioxidant defenses.
Published on 2025-05-06, research indicates that insect protein can improve dogs’ skin barrier and strengthen antioxidant defenses.
New on the Menu
Beyond Meat launches new unbreaded Chicken Pieces.
On 2025-05-07, Beyond Meat expanded its plant-based chicken offerings by launching new unbreaded Beyond Chicken Pieces, which became available in 1,900 Kroger stores nationwide earlier in the week.
Restaurant Buzz
71% of coffee drinkers prepare coffee at home.
Published on 2025-05-07, the National Coffee Association reported that 71% of coffee drinkers only prepare coffee at home and do not buy it at a coffee shop, up from 63% in 2020.
Trending Flavors
Sprite Chill, cherry-lime flavor, joins portfolio permanently.
On 2025-05-07, Sprite announced the permanent addition of Sprite Chill, a new cherry-lime flavored drink, to its product line.