On May 13, 2025, Danone announced its entry into the $7 billion protein shake market with an Oikos protein shake. The shake contains 30 grams of protein per 12-ounce bottle and will be available in vanilla, chocolate, and salted caramel flavors, launching in select retailers before expanding to Walmart, Costco, and Target.

On May 13, 2025, the FDA approved three new color additives from natural sources, including algae, butterfly pea flower extracts, and calcium phosphate. This aims to encourage the food industry to move away from artificial dyes.

As of May 13, 2025, the global meal-replacement products market is valued at $13.79 billion and is growing at a CAGR of 7.52%, according to ResearchandMarkets. The sector is projected to reach a value of $21.30 billion by 2030, driven by increasing consumer awareness and broader availability.

SNAC International’s 2025 State of the Industry Report, developed with Circana, values the US snack industry at $156 billion in 2025. Snacking accounts for half of all eating occasions in the United States, with consumers prioritizing pleasure and functional benefits. Sales of snacks with health-forward claims grew by 12%, spicy and globally inspired flavors saw a 15% rise, and dried meat snacks posted double-digit gains.

On May 13, 2025, Tesco announced it is unlikely to meet its target of a 300% sales increase in plant-based meat by December 2025, with growth slowing to 94% by 2024 compared to a 2018 baseline. Also reported on May 13, 2025, Beyond Meat cut its guidance due to losses and sales declines, raising $100m from an investor.

Published on 2025-05-13, ING is exploring a partnership with the World Economic Forum (WEF) to pursue nature-based solutions, utilizing blended finance in regenerative agriculture, vertical farming, and 3D printed meat. Sanchit notes there is currently no demand for financing to help companies with EUDR compliance, with the main challenge being how to organize it efficiently.

Reports indicate that animal agriculture accounts for 32% of global methane emissions, a greenhouse gas about 80 times more potent than carbon dioxide over a 20-year period. Most major dairy and coffee shop chains lack clear methane reduction targets, with Danone leading in methane-specific targets.

As of May 13, 2025, Huel has observed a shift in customer needs towards "fuelling with purpose." Customer feedback led to the launch of the Black Edition Ready-to-drink with 35g of protein, which has become one of their most successful launches.

On May 13, 2025, the Woodland Trust highlighted the importance of bees for crop pollination ahead of World Bee Day on May 20, 2025, noting their declining numbers. Food and beverage brands like Gnaw Chocolate and Scottish Bee Co are offering discounts on honey-themed products, and Mondelēz International's Harmony programme promotes sustainable practices, including installing ‘bee hotels’ on supplier farms.

As of May 13, 2025, Innova Insights reports a significant rise in fibre claims on beverage, bakery, dairy, and snack products. This indicates that added fibre is a major draw for consumers.

Published on 2025-05-13, Ferrero was reported to be exploring a possible acquisition of WK Kellogg earlier in 2025. This was part of its push to expand deeper into the US breakfast space.

Published on 2025-05-13, Robert F. Kennedy Jr. stated that “major, dramatic” changes are coming for U.S. school lunches as the Trump administration is racing to overhaul the government’s official nutrition advice, in part to revise its approach to school meal programs.

On May 12, 2025, Leo & Dragon released a study indicating that despite Canadian consumer patriotism, opportunities still exist for US brands.

Published on 2025-05-13, WK Kellogg expects a $2-$4 million earnings impact in 2025 due to raw material sourcing outside North America, due to escalating input costs and tariffs. Kellogg also announced it was cutting its annual financial outlook amid ongoing tariffs and falling sales.

Published on 2025-05-13, WK Kellogg rolled out its SPOONS framework earlier this year at the Consumer Analyst Group of New York (CAGNY) conference in 2025. WK Kellogg has a goal of expanding margins by 500 basis points by the end of 2026.

Published on 2025-05-13, Firehook is collaborating with Truff, Graza, and Fly by Jing to attract consumers and expand beyond its initial grocery store placement. Following its acquisition last year by Forward Consumer Partners, Firehook is rebranding to increase consumer awareness and demand, expand sales, and move beyond the store’s perimeter.

On May 12 and 13, 2025, Village Farms announced it will privatize parts of its fresh produce division through a joint venture with Vanguard Food. The deal includes 37.9% of Vanguard's initial equity and $40 million in cash, with the transaction expected to close during the second quarter of 2025.

Published on 2025-05-13, an open letter signed by academics and nutritionists calls out the problems caused by improper use of the terms UPF and NOVA and urges food and nutrition scientists to stop using them. The letter points out that around two-thirds of European consumers now believe UPF consumption is bad for health.

Published on 2025-05-13, Meijer is dropping the prices of 70+ seasonal private-label offerings this summer, including items like hot dog and burger buns, lemonade, canned vegetables, and baked beans.