Turkey Hits 52.7M Tourists in 2025, Joins Europe Tourism Boom

Turkey's 2025-2026 Tourism Surge

• 52.7 million international tourists in 2025
• $65.23 billion revenue, +6.8% year-over-year
• January 2026: 2.25 million arrivals, +3.48% vs prior year
• Top markets: Iran, Russia

Europe-Wide Growth Leaders

• UK: +9% tourism revenue
• Italy: +8.5% visitor spending
• Lithuania: +20% tourist arrivals (2025)
• France: >90 million international visitors
• Spain: 96.8 million arrivals, +3.2%
• Poland: +15% international visitors (2nd fastest in Europe)

Regional Context

• Strong recovery across Europe, with 2026 forecast robust
• Driven by cultural offerings, landscapes, enhanced visitor experiences