Istanbul to Host Tourism Investment Forum 2026 with Global Focus

Feb 8, 9:33 PM

Date and Venue: February 10–11, 2026, at Four Seasons Hotel Istanbul at the Bosphorus.
Organizers and Supporters: Turkish Tourism Investors Association (organizer), Investment Office of the Presidency of the Republic of Türkiye (supporter), Türkiye İş Bankası (sponsor).
Expected Scale: Over 90 speakers, 20 sessions, 1,500 participants.
Participants: Global investors, hotel brands, financial institutions, policymakers.

Global Market Overview: Valued at $11.7 trillion in 2025, projected to $16.5 trillion by 2035.
Discussion Areas: Financing, new travel trends, luxury and lifestyle brands, wellness, medical tourism, investment opportunities in Türkiye.

Competitive Landscape: Türkiye faces rising competition from Spain's record visitors and expansions in Middle East and North Africa.
Strategic Recommendations: Adopt multi-dimensional investments in financing, global branding, and diversified tourism products.
Collaboration Emphasis: Public-private partnerships essential to strengthen tourism capacity and compete on value and quality.
Forum Evolution: Grown in international profile since 2020, positioning Istanbul as a hub for global tourism development.
Quote from Oya Narin, President of Turkish Tourism Investors Association: Türkiye must enhance its position as a leading destination through innovative approaches.